Most advertisers nowadays use Facebook to run their ads. This is because of the huge and consistent traffic flow on Facebook. Almost ninety percent of social media users have an account on Facebook and go through it at least once or twice a day. Running ads on Facebook can turn out to be a massive success for you because of the broad audience, targeting with multiple forms of engagement, audience transparency, psychographic targeting, competitor targeting, variety of ad formats, traffic is directed to your site, measurable performance, etc. But, running ads on Facebook might turn out to be unsuccessful for you sometimes. The most significant reason for that is the schedule. There is a definite time to run ads on Facebook for any industry, and observing that schedule is crucial. Facebook has around 2.7 Billion users but, reaching those users at the right time is what makes the difference. There is no need to worry about the following issue. This article will thoroughly guide you about how and when to run your ads on Facebook with guaranteed success.
The Right Time:
While running ads, your ambition is to run your ad at a time when your target audience is most likely to notice it, click on it and engage with it. This is the tip that most professionals focus on. The past few years, the debate about the “best time to run ads on Facebook” has been going on. Some said that weekends were the best time while others said that weekdays were the best days to go with. Some argued that working hours worked the best, while others argued that non-working hours were more suitable. But, recently, we have to come to an accurate and practical weekly schedule.
According to the research by Buffet Library in 2021, the best weekly time schedule to run ads on Facebook is as follows:
- Best times: Wednesday to Friday 8 to 9 a.m.
- Best day: Wednesday
- Worst day: Saturday and Sunday
- About 1 and 4 p.m., the highest overall click-through rate (CTR) (the number of users who can click on the links of the Facebook posts or ads) exists, with Wednesdays at 3 p.m. being the peak.
- Weekends tend to be the most challenging day for posting, both before and after 8 a.m.
- Using pictures or videos increases interaction by 50% and doubles the number of comments.
- Videos and Facebook Live are now seeing far more views than daily updates.
Wednesdays at 11 a.m. and 1 p.m. are the perfect hours to post. Wednesday is the best day of the week. On weekdays from 9 a.m. to 3 p.m., you’ll get the most continuous interaction. Sunday is the most challenging day, with the least amount of interaction. Early mornings and evenings before 7 a.m. and after 5 p.m. each day had the lowest commitment.
People are most likely to notice the Facebook messages in the middle of the week, between mid-morning and mid-afternoon. During their morning, lunch, and afternoon tea breaks, many people are likely to update their Facebook applications. Surprisingly, people make less of an attempt to search Facebook on weekends or in the evenings while at home.
Why these timings:
These timings are to be observed because these are the best timings when your target audience would be scrolling through Facebook, looking for something on Facebook or maybe interacting with their family or something. People seem to be in a giving mood at these timings, and while they may not read your post in depth by themselves, they are more likely to share it with coworkers and friends. You’ll be able to meet more people if more people share your message.
It’s important to note that the target isn’t always to increase page visits or generate revenue. User interaction and social media, on the other hand, will help the company meet more customers, gain more friends, and make Facebook expose more of your content to more people. These are all the things that can help the company produce more traffic and profits.
- Although Wednesdays can have more clicks, don’t rule out Thursdays and Fridays for real user interaction.
- People usually take 12-24 hours to warm up to your ideas, as shown by a 6-7 per cent rise from Monday to Wednesday.
- Facebook’s “Happiness” index is ten per cent higher on Fridays than the rest of the week, which is maybe unsurprising.
The “Happiness” index somewhat does matter because it is a fact that Friday is the only day of the week when your audience is more likely to buy or share your service.
But, there is something to be kept in view. The timings for all kinds of businesses and companies is not the same. It can vary from business to business and company to company. It depends on the type of service you are providing and the audience you are providing it to. Now, we will take a look at running ads according to industries.
Best time to post of Facebook by industry (According to Influencer Marketing Hub):
Let us look at the basics before getting into any detail. Look closely at the following points:
B2C Businesses: 9-10 a.m., 12-1 p.m., 4-5 p.m.
B2B Businesses: 9 a.m., 3-4 p.m.
Software Businesses: 9 a.m., 3 p.m., 5 p.m.
Healthcare Businesses: 6-7 a.m., 9 a.m., 11 a.m. to 12 p.m.
Media Businesses: 7 a.m., 11 a.m., 6 p.m.
Higher Education: 8 a.m., 12 p.m., 3 p.m.
Several reports have broken down their Facebook posting times into different sectors. They learned that the best hours depend on the industry in which the business performs. CoSchedule and Sprout Social have released papers detailing how all companies deal with different social peak hours. These experiments aim to concentrate on specific hours of the day rather than clear days of the week.
The best hours to post on Facebook according to toCoSchedule for B2C enterprises are 9–10 a.m., 11 a.m.–12 p.m., and 4–5 p.m., according to recent reports. These hours typically lead to employees’ lunch breaks (or nearing the end of their workday).
According to another report by Sproutsocial, the perfect times for B2C businesses to post on Facebook are Wednesday at 1 p.m. and Friday at 11 a.m. Wednesday from 1–3 p.m., Friday from 10–11 a.m., and Thursday at 5 p.m. were all high-engagement hours. Overall, businesses marketing to customers have learned that weekdays from 10 a.m. to 5 p.m. provide the most continuous interaction.
B2B businesses aren’t all that dissimilar from their consumer-facing peers. The perfect hours to post for these companies are at 9 a.m. or 3–4 p.m.
The media products were a little different from the rest of the pack. Indeed, their most famous Facebook updates were scheduled to correspond with television news broadcasts – 7 a.m., 11 a.m., and 6 p.m. According to some experts, the perfect hours for media organizations to post on Facebook are Tuesday at 5 p.m. and Friday between 8 and 9 a.m. Other fair hours are Wednesday from 8–9 a.m. to 5 p.m. and Thursday from 5 p.m.
Healthcare Brands seem to be a new trend on social media. They are more likely to show good results and engagement in the morning time, particularly at 6-7 a.m., 9 a.m. and 11 a.m. (noon). The best time has been suggested at 9-10 a.m.
While students are famous for being night owls, it does not appear that they spend that time on Facebook. Indeed, higher education brands tend to have the most significant impact before class or during the breaks between courses. The hours of 8 a.m., noon, and 3 p.m. are the busiest for higher education.
The perfect Facebook uploading times have already been discovered to be Wednesday at 9 a.m. and Saturday at 5 p.m. Weekdays between 9 a.m. and 3 p.m. are the most consistent hours for engagement (when people are at school). Saturdays between noon and 9 p.m., on the other hand, yield satisfactory outcomes.
The best timings to post for these software or tech brands are 9 a.m., 3 p.m., and 5 p.m. According to these timings, the ads published on Facebook have seen tremendous success among the software brands. It has also been suggested that the best time to run ads for tech brands is 10 a.m. on Wednesday. Anywhere from 9 a.m. to noon is supposed to result in high engagement.
Wednesday at 8–9 a.m. is the perfect time for non-profits to connect with their Facebook followers. Non-profits are expected to gain regular participation during the hours of 8 a.m. and 5 p.m. through the week. On the other hand, weekends and evenings are relatively quiet, and it’s generally safest to skip those days.
Timing the post is as essential as the post’s content when it comes to a successful campaign. The proper posting schedule can lead to explosive success, while ads’ bad scheduling can result in massive failure. The 24/7 nature of the internet makes us feel like time doesn’t matter, but that would be false speculation, especially when running ads on Facebook.
Keep an eye out for your users. Examine and concentrate on when your target audience is active. Analyzing your audience’s activity will help you achieve higher engagement, more clicks to your website, and more sales.