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The role of digital marketers in the Metaverse

Everywhere you look, read or listen recently, it seems you are bound to come across the most discussed (potential) hype word of Q4 2021 – the Metaverse. In case you are still not in the loop, the “metaverse” is set to be the first augmented reality social network sphere. This visionary network will, in the […]

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Now It Click’s! Facebook Ad Clicks Breakdown

When someone clicks on your ad, it means that they’re interested in it and eventually drive through the whole purchase funnel. However, Facebook clicks are not as simple, and no two clicks are the same.  Various types of clicks project different actions and are used to monitor ad engagement. Ad clicks mean nothing if they […]

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Impact of “Call-To-Action” on Industries

A call-to-action, or CTA, is something we’ve all heard about or seen on social media and our everyday lives. If you’re reading this, you’ve probably clicked on countless calls-to-action buttons throughout your advertisements. Have you ever created a Netflix, WordPress, or Dropbox account? You probably signed up after seeing a compelling CTA that tempted you […]

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A guide for LinkedIn Advertisers

Finding and following the correct advertising approach is vital to driving effective outcomes with your LinkedIn campaigns, and Instigo is here to give you some super-solid tips on how to maximize your ROI! Since room for advertising on LinkedIn is getting more and more crowded, advertisements have to compete with each other all the time […]