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Understanding The Process of Machine Learning (ML) in 7 Steps. And How it Can Improve Your Facebook Audience Creation.

Machine learning (ML) is a subset of Artificial Intelligence. So, ML is a study of planning and applying computations that store information from previous data.So, if some conduct exists in history, you might anticipate if it can repeat.But it implies on the off chance that there are no former cases, there’s no anticipation.  There are […]

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Understanding Natural Language Processing (NLP) And the Impact it Has on Facebook Ads & Detailed Targeting.

What is Natural Language Processing (NLP)?Natural Language Processing permits machines (i.e. robots and smart devices) to separate and decrypt human language. It is at the foundation of every AI-based service technology we use, from interpretation software, chatbots, spam channels, and web search engines to punctuation correction software, voice assistants, and web-based media monitoring programs. What […]

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Best Performing Industries to Advertise on Facebook in 2021 & Their Average CPC & CTR.

Many social media platforms and other websites offer advertising services to almost all businesses. But how can one determine which platform is best for a specific industry? And more importantly, which industries should advertise on Facebook? Before looking for the answer, let’s review some of our latest advertising statistics from 2021 (divided by industries) so […]

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Best Weekly Time to Schedule & Run Ads on Facebook

Most advertisers nowadays use Facebook to run their ads. This is because of the huge and consistent traffic flow on Facebook. Almost ninety percent of social media users have an account on Facebook and go through it at least once or twice a day. Running ads on Facebook can turn out to be a massive […]

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A Guide to All Social Media Images & Sizes

Creating an image and uploading it to all your social media profiles is simply not enough to get the impact everyone generally seeks; it is often frustrating to readjust your banners to the designated size you need. The purpose of this summary is to give you an overview of the various image sizes across Facebook, […]

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The Role of Digital Marketers in The Metaverse

Everywhere you look, read or listen recently, it seems you are bound to come across the most discussed (potential) hype word of Q4 2021 – the Metaverse. In case you are still not in the loop, the “metaverse” is set to be the first augmented reality social network sphere. This visionary network will, in the […]

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Now It Click’s! Facebook Ad Clicks Breakdown

When someone clicks on your ad, it means that they’re interested in it and eventually drive through the whole purchase funnel. However, Facebook clicks are not as simple, and no two clicks are the same.  Various types of clicks project different actions and are used to monitor ad engagement. Ad clicks mean nothing if they […]

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Impact of “Call-To-Action” on Industries

A call-to-action, or CTA, is something we’ve all heard about or seen on social media and our everyday lives. If you’re reading this, you’ve probably clicked on countless calls-to-action buttons throughout your advertisements. Have you ever created a Netflix, WordPress, or Dropbox account? You probably signed up after seeing a compelling CTA that tempted you […]