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Understanding The Process of Machine Learning (ML) in 7 Steps. And How it Can Improve Your Facebook Audience Creation.

Machine learning (ML) is a subset of Artificial Intelligence. So, ML is a study of planning and applying computations that store information from previous data.So, if some conduct exists in history, you might anticipate if it can repeat.But it implies on the off chance that there are no former cases, there’s no anticipation.  There are […]

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Understanding Natural Language Processing (NLP) And the Impact it Has on Facebook Ads & Detailed Targeting.

What is Natural Language Processing (NLP)?Natural Language Processing permits machines (i.e. robots and smart devices) to separate and decrypt human language. It is at the foundation of every AI-based service technology we use, from interpretation software, chatbots, spam channels, and web search engines to punctuation correction software, voice assistants, and web-based media monitoring programs. What […]

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Best Performing Industries to Advertise on Facebook in 2021 & Their Average CPC & CTR.

Many social media platforms and other websites offer advertising services to almost all businesses. But how can one determine which platform is best for a specific industry? And more importantly, which industries should advertise on Facebook? Before looking for the answer, let’s review some of our latest advertising statistics from 2021 (divided by industries) so […]

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Impact of “Call-To-Action” on Industries

A call-to-action, or CTA, is something we’ve all heard about or seen on social media and our everyday lives. If you’re reading this, you’ve probably clicked on countless calls-to-action buttons throughout your advertisements. Have you ever created a Netflix, WordPress, or Dropbox account? You probably signed up after seeing a compelling CTA that tempted you […]