Many thanks to Joern Menninger from Startuprad.io Podcast for the great interview and intriguing conversation about marketing & tech entrepreneurship. As the Co-founder of Instigo & Instigo Audiences, I was delighted to hop on one of the most influential and inspiring podcasts in the tech space and share my (our) story. Joe is a visionary […]
Understanding The Process of Machine Learning (ML) in 7 Steps. And How it Can Improve Your Facebook Audience Creation.
Machine learning (ML) is a subset of Artificial Intelligence. So, ML is a study of planning and applying computations that store information from previous data.So, if some conduct exists in history, you might anticipate if it can repeat.But it implies on the off chance that there are no former cases, there’s no anticipation. There are […]
Understanding Natural Language Processing (NLP) And the Impact it Has on Facebook Ads & Detailed Targeting.
What is Natural Language Processing (NLP)?Natural Language Processing permits machines (i.e. robots and smart devices) to separate and decrypt human language. It is at the foundation of every AI-based service technology we use, from interpretation software, chatbots, spam channels, and web search engines to punctuation correction software, voice assistants, and web-based media monitoring programs. What […]
Many social media platforms and other websites offer advertising services to almost all businesses. But how can one determine which platform is best for a specific industry? And more importantly, which industries should advertise on Facebook? Before looking for the answer, let’s review some of our latest advertising statistics from 2021 (divided by industries) so […]
With over 808.4 Million users in 2021, LinkedIn has become the ultimate go-to platform for B2B & B2C marketing, and countless companies looking are for detailed audiences to run campaigns to. Are you one of the many businesses that have yet to take advantage of LinkedIn ads to appeal to your target audience? The LinkedIn […]
A call-to-action, or CTA, is something we’ve all heard about or seen on social media and our everyday lives. If you’re reading this, you’ve probably clicked on countless calls-to-action buttons throughout your advertisements. Have you ever created a Netflix, WordPress, or Dropbox account? You probably signed up after seeing a compelling CTA that tempted you […]